During our Amsterdam trip, we made a visit to CitizenM, located in the heart of Amsterdam city, which is a new Dutch hotel group that developed a concept of affordable luxury hotel aimed at the “mobile citizen” of this world. They wisely teamed up with concrete, a dynamic and young multidisciplinary architecture team from Amsterdam, to produce their first prototype at Schiphol Airport, on the outskirts of the Dutch capital.

The main need identified, was for the hotel to be in a good location. What they don’t want is unnecessary or hidden costs. They don’t need marble fountains or out-dated services. citizenM has a unique personality and likes to be approachable, down-to-earth, friendly and worldly wise. While we take our aim of providing a stylish and affordable hotel very seriously, citizenM also acts with a sense of humour. Above all, citizenM wants to offer a new type of hotel experience for a new type of traveller: people who value personal choice, modern design, friendly technology and the proximity to a city – for an accessible price.

By cutting out all hidden costs and removing all unnecessary items the hotel is able to provide guests with a luxury feel for a budget price in the 230 identical rooms of 14 sq m. The very functional layout features two big glass cylinders with sliding doors containing the shower and the toilet and a small washbasin and extra storage space. Questions of privacy and smell diffusion are contained by a curtain separating the shower-bed areas and a strong ventilation system in the toilet cylinder.

The hotel was built in just 12 months thanks to all rooms being prefabricated, produced in citizenM’s own factory and easily transported to the location. The rooms were then stacked on a ground floor where the colorful lobby, living-room, dining and meeting spaces are located. With many more citizenM hotels on its way, Concrete has definitely shown the world, a new way to approach architectural norms in hospitality industry.


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