Shabnam Gupta set up The Orange Lane her design firm in the year 2003. She was voted Leading Ladies of 2004 by Elle India. She was short listed as the 10 Young Innovators in Design & Architecture by CW in 2009. She was also listed as the 10 Best Designers to Watch out For by FORBES INDIA in 2010. Shabnam Gupta has been listed with 4 designers in India in The Elle club 2012. In the year 2011, the firm was awarded The IIID Award for The Best Project in the Residential Category (Multi dwelling). It was also awarded The IID Commendation Award in the Retail Category. In the year 2012, the firm was awarded The IIID Award for The Best Project in the Hospitality Category.