STORY OF PRINGLES AT DUTCH DESIGN WEEK

After conduting a market research Pringles found that consumers of potato chips always put an entire chip in their mouth, and that only a few consumers turned it around so that the spiced side faced the tongue, the double curvature and size of pringles was selected so that they lie well between the gum and the tongue and are pleasant to bite. At the same time, Pringles are perfectly siutable for transportation as they dont get crushed or squashed. Pringles are ideally firm and held stable within their cylinder-shaped package.

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