The best things happen when there’s an amalgamation of the old and the new, of the traditional and the modern. Keeping this in mind, IVEI(I Value Every Idea) started experimenting with handmade products that have a vintage feel along with a contemporary edge.
IVEI believes in minimalist designs, quality and productivity, and this reflects in all their products. From DIY set of coasters and trays to pen stands, from tea light candles to piggy banks, each product is unique and a labour of love.
Corporate gifts, wherein products are customised as per each company’s requirements, constitute a big chunk of IVIE’s orders. The brand also specialises in return gifts, exclusive custom pieces and spatial designs.
The brand started work from Sitapur, a small city near Lucknow in Uttar Pradesh. Now, artisans and carpenters based in Lakhimpur Kheri and Varanasi also work for IVEI. Their experience and skill combined with in-house designers’ ideas and expertise lead to the creation of unique handcrafted utility products.
Though these local craftsmen are immensely talented, most chose to pursue other professions for better wages. IVEI recognised their talent, and revived their interest in carpentry by promising them fair payment. A passion for their trade and fair payment lured them back to their age-old profession. Each product handcrafted by them from scrap wood is not only unique but also beautiful.
Navya Agarwal founded IVEI with the hopes of reviving art in urban India and paying due respect to local craftsmen. A product designer from Raffles Millennium International, Bengaluru, and a graduate from Christ University, Bangalore, Agarwal personally interacts with the artisans. She helps them understand their strengths and weaknesses, guides them towards developing their skills and design products that best showcase skills.
“I truly believe and value every idea. No matter how random an idea may appear at first, if seriously built upon, it often has a lot to offer,” Agarwal says.