Whenever we say “Amul”, it reminds us of the little Amul girl and those humorous illustrations. This is all about the visual language they have created by relating topical issues with Amul Butter.

 The magic of Amul ads lies in their catchy “Hinglish” lines. For example “Please maar Khan”- on Shahrukh Khan controversy, “Utterly Bachchan-ly Delicious – Amul”- on Bachchans expecting baby, etc. They have not changed their approach even after being the longest ever running campaign. These are the best examples of evergreen branding, copywriting and visualization.



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