Customized Traditions

A childhood dream to become a fashion designer took Burad to BILAMS Kolkata where she did her Diploma in Fashion Design in 1991. Soon after, she launched her first label, Studio Elegante, and went on to do her first solo exhibition of a contemporary clothes line at Genesis Art Gallery in 1992. After a series of exhibitions in India, UK as well as USA, she got married in 1996 to a man who belonged to the fourth generation of a family that customised bridal lehengas for royal Indian families. She moved to Jaipur and began assisting the business, called Mangalmayee, in both design and administrative arenas.

Burad’s inherent passion for design led to the birth of her brand, Jaipur Pink, in 2007. In 2012, she opened her first store with three verticals, Artefacts, Fashion and Home Accessories. The Jaipur Pink catalogue reflects ethnicity, simplicity and elegance. Customers regularly queue up to pick out from the classic collection of exclusive Mughal prints, Ajrakh from Bhuj, hand blocked cushions, quilts, dohads (throws), bedcovers, cotton bags, sarees, dupattas, hand embroidered potlis (purses), stoles and more. Multi-coloured silk cushions done in Aari, Zardozi and Gotapatti styles add drama to the assemblage.

Her newest collection ‘Love You Bengal’ is a tribute to her birthplace. Inspired by the simplicity of life in the City of Joy and the love for street food, the collection explores extraordinary crafts like Kantha, Batik and Jamdani. Another collection from last season, ‘Coffee with Rajasthan,’ is a reflection of her love for the caffeinated beverage and includes coffee mugs, folders, bags and cushions.

“I have the opportunity to express myself without being restricted by any boundaries of design. Jaipur Pink is a huge canvas, and everyday, I paint it to my liking,” she comments on how the life of an artist becomes fulfilled.

Photography Courtesy: www.jaipurpinkstore.com

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