This place is so tiny that architect Rooshad Shroff decided to do away with a façade, because it would mean losing two or three inches of precious space. Suffused with a playful, whimsical design sensibility, this wedge or pizza-slice-shaped space is all of 200 sq ft. Functioning as a patisserie and a takeaway, it is alike a kiosk. Since it is part of a mall, the intention was to draw passers-by in by the dint of its design. Visually, the design functions on a macro as well as a micro level. It makes an impact from the outside, but once inside, the detailing takes over. The displays of food, the merchandising and branding, all invite closer inspection. The aim is to create a sense of nostalgia, away from reality, into a playful world. The physical manifestation of this idea is a Ferris wheel and a roller coaster with a clock and gears, synonymous with time. Rooshad Shroff Architecture + Design has also designed the graphics and tin boxes which are part of the new packaging.
