Studio Amita Vikrant (SAV) usually imagines a whole – functional, solid and compact – and then builds the insides as a contrasting force of fluidity and openness. Here and Now 365 Media Agency in London is a shining representation of this ethic.
Established in 2009 by Amita Kulkarni and Vikrant Tike, Studio Amita Vikrant (SAV) works in the fields of architecture, interior and urban design, and installation art, through offices in both London and Mumbai.
The firm thinks in terms of spaces. The design inspirations of the team almost always start with the surroundings, and the effort here has consistently been to blend and enhance, rather than to obfuscate the pre-existing character of a site. This facet has led to a comprehensive repertoire full of unique experiments with motifs, forms, and materials that will be hard to match.
The visual environment, the artistic eclecticism of Spital Fields in London in the case of Here and Now 365 Media Agency, was again the fulcrum of the design inspiration for the SAV team. “The design was generated with three interwoven migrating layers - walls, lights and furniture. These shape the space, each as an integral part of the migrating interior-scape,” states the team.
The shell of the studio remains old, but the partitions within are now 3D and highly movement-oriented, creating thinking spaces that literally do not wish to remain stuck in one place or circumstance. The second layering is of the lights – one being the fluorescent tubes that hover between ceiling and the floor; and the other being the concrete lamps that slide down along their slim and colourful exposed wires to spotlight the work stations.
The third design facet is contributed by the furniture; here designed to be individualistic but still part of a wholesome eccentricity.
The work desks have CNC fabrication origins and feature colourful origami-shaped divisions that reinforce the separate-but-whole scheme. The dining space comes forth in similar fashion, with the chairs all slightly different in angles and looks; together these look like a “family of migrating birds.”
The Here and Now 365 Media Agency in effect looks like it should – full of fluid whimsy, but still disciplined in its design.
