Architects Bobby Mukherji & Associates take over the challenge of creating a brand identity for Sahara Airlines, and design business lounges all over the country with an international appeal. The idea was to make the Sahara business passengers feel that they were being treated to something truly special, and since the other airlines did not have state-of-the art luxury lounges to boast of, it worked, not only creating a degree of desirability, but also the image of exclusivity.
