Designed by Sandeep Khosla of Khosla Associates, the Hard Rock Café in Mumbai exemplifies an innovation within the global Hard Rock format. The architects’ attention to detail is evident here in the form of a multitude of otherwise inconsequential elements that cumulatively tend to make a gradual transition from the classic ethos of Hard Rock to a more contemporary one. It is dramatically announced with its fuchsia-pink exterior walls and fixed-glass windows and its larger-than-life tag line - “Love All Serve All” that welcome you within. The eatery is meticulously segregated into 3 important zones - café, bar and retail, split on various levels to work equally well as an all-day-dining family restaurant, as a high energy lounge bar and as a prime venue for live bands to perform.