Archilogics wanted to break free from the strictures of designing a conventional boutique with Ahakzai. Saket Sethi has designed the Mumbai store in such a way that pop-art flamboyance meets the high-browed refrain of regal Indian sensibilities. The colours, right from the IPS floor with embossed antique tiles, to the stylishly faded furniture pieces, are all deep and distinguished, but the lighting is all warm and crepuscular. This is a delightful combination that would complement the style and silhouettes of the garments on display. The overall look and feel of the store is quite un-store like – it is warm, contemporary, homely and welcoming and not overtly keen on striking sales. One can’t miss the magic of the jaali designs on the walls; the lovely hanging lamps; the aged Italian hand-painted walls; the beckoning staircase and the bouquet of wooden frames across its side wall.
